Keep eyeballs glued and customers coming A video has a bit of lag. Something loads a few seconds slower than normal. What do we do? We click away.
UX: Ensuring Optimal First Interactions
If a video stutters or a page loads slowly, our patience wears thin and we're likely to navigate away. That's the essence of user experience— it's fundamental.
Even the most visually impressive site can fall short if it doesn't offer a smooth user journey. Without it, you're left with a site that may dazzle but ultimately disappoints, leading to user frustration instead of satisfaction. Such negative experiences can deter users permanently and tarnish your brand's image.
BOTTOM UP & UP CREATIVE
Full-service impactful art design that elevates your brand through web, social and print.
HITT Construction's digital transformation lays the groundwork for intuitive user interaction. Our design philosophy has structured a seamless online journey for clients, reflecting the meticulous detail of their in-field craftsmanship. Dive into the digital blueprint that's redefining HITT’s client engagement
Elevate Your Interface with MCdns's Premier IA/UX Expertise.
UX gets personal
Like everything else with a brand, it’s all about the customers. UX is no different. You don’t just need to know what your target is passionate about, but also how they interact and engage online.
Be user friendly
To ensure you have a good experience, you need to start with the usability. This is all about getting in the user’s head. You need to understand what they feel and think before you can create a custom experience and user flow that will connect with them.
Don’t test your customer’s patience
With a brand reputation, you don’t want to sour anything that’s in your control—like your site. It’s all about insuring your UX is up to code, which means including testing in your budget.
YOU NEED UX PROS
Every task carried out at MCdns is ensured to be at the level where the customers feel at home. Our team is dilligent to explore creative ideas and offer you the best services.
Experience in uncovering client experience
As an agency, we specialize in being fact finders. When we kick off a project it’s not just showing our capabilities, but going under the hood and finding out how your company runs. Understanding this process is the best way to get the info you need to create a relevant UX strategy.
Data does more for your customers
Surveys. Interviews. All types of qualitative data. These are the vital ingredients that go into developing UX right for your target. The trick here is once you collect this data, it should be placed in the hands of an agency that knows how to translate this info into smart UX/UI.
Users make the best testers
Sometimes when you’re closest to something it becomes hard to see any imperfections. That’s the reason you need testers that don’t have a valuable stake in your brand. As an agency, we host workshops and testing that puts actual users in the role of site testers. These reactions not only tell us if the UX is working,
The summation of your target audience for us comes in the form of a persona. A fictional profile that has all the characteristics of your target. We use this virtual character to add to briefs and other kickoff materials for the purpose of personalizing research a bit more.
Once the data and the character information are in place is when we start to build the site map. For us, this is the easiest way to see the user flow come to life before attempting to develop anything. We also take great care, in making sure the site map is easy enough for our clients to follow.
All wired up
Once initial approvals are made is when we go into the prototype stage and develop a wireframe. This is even more detailed than the site map and will include actual website screenshots. This stage will help us really see the site come to life in functionality and aesthetically.
Ready set develop
Screenshots are done. Wireframe is finished. Client is happy. Now it’s time for our developers to get involved and bring the site to life. For us, if we can provide the most information, elements and details about the site, the easier this process will be.