Show your true self, with a barrage of banners and online ads, we have become almost numb to it all
Amidst Digital Overload
Cutting Through the Digital Fog
In our current landscape, where digital advertisements and banner ads are omnipresent, the common reaction is to tune them out. We often disconnect for those critical moments prior to reaching the content we desire. At MCdns, a premier software design and development firm, we've learned that the secret to piercing through this digital fog is rooted in genuine engagement. Our approach transcends traditional advertising, focusing instead on enriching and engaging our audience through informative and interactive content. This strategy ensures that audiences not only eagerly consume our content but also develop a meaningful connection with the MCdns brand.
Navigating this complex digital environment is no small feat, but MCdns embraces the challenge with enthusiasm and expertise.
BOTTOM UP & UP CREATIVE
Full-service impactful art design that elevates your brand through web, social and print.
Crafting a robust online identity for ADARE, we've laid the foundation for a brand as strong as their builds. Our design strategy weaves their core values into a visual language that speaks of innovation and durability. Experience the blueprint of ADARE's digital persona that stands tall in a crowded market.
Embracing the Art of Distinctive Logo Creation to Elevate Your Brand with MCdns.
Not all plans are created equal.
There are multiple flavors of ice cream. Why? ‘Cause we all have different preferences. Similar goes for marketing plans. There’s no one answer for every brand.
Our brand plan of attack doesn’t start until we know who we are dealing with, target wise. What do they like? What are there passions? What makes them tick? We need to know it all to move forward.
SO, WHERE DO WE BEGIN?
Every task carried out at MCdns is ensured to be at the level where the customers feel at home. Our team is dilligent to explore creative ideas and offer you the best services.
Inspiration from Aspiration
The design process starts with an honest client conversation. It’s all about getting a true understanding of the brand. Who uses your product and service? How do they perceive it? And of course, what do you aspire your brand to be? Questions like these help point us in the right design direction.
The Logo Landscape
Aside from understanding the brand, it’s all about knowing their arena. We do a deep dive of the competition. How do they exist in the same industry? What do they do to set themselves apart? The category itself can also provide inspiration based on best practices and emerging trends.
Setting the Mood
Before we do any sort of designing we do a visual audit by collecting competitive advertising and category imagery, which can serve as a base for ideation. From there we develop a mood board of this collected research to see if we are on the right track with the client.
Designing the Logo Team
We don’t design in a bubble. For us, it’s a collaborative effort. Our strategists translate the research to work out a plan to brief multiple designers who then run with it. These finished initial options then gets treated to an internal where we can see what’s working and where we can improve.
The Buck Stops With You
As partners, your our most valuable resource—especially when it comes to the client review. For this reason it's not just about showing the logo options, but how it looks in different versions like color, B/W, knockout, etc. We also want to craft a story that shows how we came to our decision.
Setting the Logo Loose
Once approved, we move onto usage. Print. Digital. Packaging. The list is endless. That's why it's vital to ensure there is design consistency. Regardless of the medium logo, guidelines need to be in place to ensure you always have brand synergy.