In the relentless buzz of the internet – banners, spam, adorable puppy videos, and yes, more spam – standing out is tough. Amidst this digital cacophony, even the biggest brands can get lost. That's why our clients prioritize one thing: crafting an impactful marketing strategy.
Amidst the online chaos of endless banners, spam, cute puppy videos, and, let's not forget, more spam, finding your voice is a real challenge. Amidst this noise, even the most prominent brands often find it hard to stand out. Cutting through this clutter has become a top priority for all.
View IP SiteInsights from the Forefront of Digital Strategy.
There are multiple flavors of ice cream. Why? ‘Cause we all have different preferences. Similar goes for marketing plans. There’s no one answer for every brand.
Our brand plan of attack doesn’t start until we know who we are dealing with, target wise. What do they like? What are there passions? What makes them tick? We need to know it all to move forward.
Nothing stays the same forever. The data you have day one will change in the coming months. That’s something you need to plan for—creating a marketing plan that moves with your ever-changing brand.
Every task carried out at MCdns is ensured to be at the level where the customers feel at home. Our team is dilligent to explore creative ideas and offer you the best services.
Brands need a target to survive. That’s why we data mine. To know everything about what your audience is all about. Sure, you might think your consumer is a certain type, but once you get all the facts you could be dealing with someone entirely different.
In some cases, the grass might be greener on the other side. You won’t know until you look. That means getting to know all your competitors. For us, it’s looking at the entire landscape. The successes. The failures. You can learn from them all. The trick is to figure out the data that’s meaningful and what’s not.
Once you have all the data it’s time to figure out how to put it to work for you. That means creating a marketing strategy. This will differ from the standard site strategy, in the way that there are many online roads you can take. As a result, we don’t start planning, until we know the budget...
Your marketing strategy is a guide map that will direct you where to go with your brand. These different marketing outlets are channels. Email. Pay-Per-Click. SEO. Content. Social. PR. There are endless areas to explore. The trick is knowing what channel is best for your brand.
The brief. That’s the end goal for data and strategy. To develop a guide for the agency team to get working on the creative. The main goal is that no matter which channel you place your content there should be synergy. Everything needs to be interconnected to amplify your message.
After the launch, you need to keep close tabs on the customer reaction. By doing this you’ll know how much positive impact you're making or if you need to change direction. And, if there is no feedback at all it would be time to go back to the drawing board.
Your story is what drives us. Forget the distractions—your vision deserves the spotlight. Let's discuss how we can bring your ideas to life.
Talk to Franck, President of MCdns