Capturing Your Brand Essence

Brand Radiance

Gone are the days of untouchable, glossy brands. In the era of social media, consumers crave intimacy with the brands they choose — the more accessible a brand is, the quicker it ascends the marketing hierarchy. Those who invite consumers into their sphere, offering engagement, education, and a sense of belonging, are the ones who cultivate loyalty.

Our experience in branding has shown us the magnetic power of authenticity — it's what pulls consumers in and keeps them there. For us, it begins with the essence of the brand.

Essence

BOTTOM UP & UP CREATIVE

CASE STUDY

CASE STUDY

Visual Storytelling

Full-service impactful art design that elevates your brand through web, social and print.

FabBusiness: A Design Reimagined

FabBusiness emerges with a brand design that speaks as boldly as its vision. Our design services have not only refreshed their visual identity but also aligned it with their progressive business ethos. Behold the visual transformation that’s driving FabBusiness forward.

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Plan of Attack

Branding plan of attack:

The clients who connect with us are all yearning for that breakthrough branding—creative that cuts through the competitive clutter. A plan we have successfully executed many times. And from our experience, it doesn’t matter if you’re a commercial construction company or a gumdrop manufacturer, our overall strategy is always the same.

  • Data overdrive

    Smart brand strategy starts with being honest. Going under the hood, to see what makes your brand tick. Who is your target? How often do they connect with your brand? And of course, what do your customers love and dislike? Data, that goes a long way in giving us an accurate strategy starting point.

  • Marketing obsessed

    Honestly, in this current climate that’s the mindset needed to be leaders in this industry. Designers. Coders. Writers. Marketers. All of us, working in constant unison to create a streamlined approach to launching and maintaining our client brands.

  • Lights! Camera! Activate!

    Sure, completing a site is one thing. Yet, if no one is around to see it, what’s the point? That’s where a solid activation plan comes into play. SEO. Launch strategies. We analyze every angle to give your site every advantage to be seen.

RAISING THE BRANDING BAR

Every task carried out at MCdns is ensured to be at the level where the customers feel at home. Our team is dilligent to explore creative ideas and offer you the best services.

Step 1

Digging for Data

With all our projects, we go on a fact gathering mission to find everything that makes your brand tick. Target profiles. Short term objects. Long term goals. Process. Site analytics. SEO stats. The empirical data list goes on and on so we can develop an accurate brand positioning and perception picture.

Step 2

The Competitive Landscape

Sure, your brand might have a story to tell. Just remember your competition also has a tale of their own. So it’s important to not just see how your brand is positioned in the industry, but also the consumer performance of similar brands.

Step 3

Zero in on Your Target

Nameless IP addresses don’t put your products in their cart or use your service. They are people. Human beings. That's what our research is all about—analyzing your data and analytics to paint an accurate profile picture.

Step 4

From Insight to Execution

A sandwich is a recipe that is pretty much foolproof. Take two slices of bread and put stuff in between ‘em. A tried and true proven method similar to when it comes to developing our digital plan—we always start with insight.

Step 5

Copy Right

Visual identity is vital in creating a hook for a brand, but copy plays an important role too. Action. Education. Motivation. Words handle it all. And when steeped in insightful strategy copy is even stronger as far as telling an emotional brand story, expressing your vision and connecting with your customers.

Step 7

Process of Partnership

A partnership mindset allows us to establish a successful ongoing process with our client. Ingrained in our development strategy, the process allows us to streamline work hours and be cost efficient. From planning to presentation, the client understands their role in the process every step of the way.

Strategy Services

Brand Strategy Services

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LET’S CONNECT

Your story is what drives us. Forget the distractions—your vision deserves the spotlight. Let's discuss how we can bring your ideas to life.

856.236.1168

Talk to Franck, President of MCdns

LET’S CONNECT










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