Branding
Branding Services
We define what your brand stands for, design how it looks, and carry it through everything your customers see.
What is included
What you get
Overview
Our branding services shape how people recognize and remember your business. A brand is more than a logo. It is what you stand for, how you look and how you sound, working together every time a customer meets you.
Branding is for new businesses building a brand from the start, and for established ones whose look and message have drifted apart across their website, social media and print. Without a clear brand, every new piece of marketing starts from scratch, and customers struggle to tell that it all comes from the same company.
We begin with strategy: who you serve, what sets you apart and how you want to be remembered. From there we design the logo and visual identity, write the guidelines that keep it consistent, and roll the brand out across your website and marketing. Because MCDNS also builds websites and runs marketing, the brand we design is one we know how to put to work.
Related services
Ready to start?
Tell us about your project and we will get back to you.
Process
How we work
01
Discover
Goals, audience and what success looks like.
02
Plan
Scope, timeline and a fixed list of deliverables.
03
Create
Design and build in short rounds with your feedback.
04
Launch
Test, go live and hand over.
05
Grow
Measure results and keep improving.
Tools we use
We build, design and market with
Canva
Adobe Creative Cloud
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
We also help you integrate with
QuickBooks
Salesforce
and other tools your team already uses.
Frequently asked questions
What is included in branding services?
Branding usually covers strategy and positioning, a logo and visual identity, brand guidelines, and design for the places customers see your brand, such as your website, social media, packaging and print. The exact scope depends on what you already have and what you need next.
How is branding different from a logo?
A logo is one part of a brand. Branding covers what you stand for, how you speak, and the full visual system of color, type and imagery, along with the rules that keep it consistent. A logo on its own cannot do all of that.
How long does a branding project take?
It depends on the scope: refreshing an existing identity is a smaller project than a full brand with strategy, identity and rollout. We agree on a timeline in the Plan step once the deliverables are fixed.