Branding
Brand Identity Design
We design the logo, color, type and usage rules behind your brand so everything you make afterward is faster and consistent.
What is included
What you get
Overview
As a brand identity agency, MCDNS designs the system behind every touchpoint: your logo, colors, typography and the rules for using them. We design it once so everything that follows is faster to make and consistent.
Brand identity design suits businesses that have a name and a direction but no consistent look, or an identity that has grown messy over time. If your website, social media and documents look like they come from different companies, this fixes it.
You receive a logo suite, a color palette and typography, a brand guidelines document, templates for social media and documents, and files in every format you need. We can also refresh an identity you already have.
Related services
Ready to start?
Tell us about your project and we will get back to you.
Process
How we work
01
Discover
Goals, audience and what success looks like.
02
Plan
Scope, timeline and a fixed list of deliverables.
03
Create
Design and build in short rounds with your feedback.
04
Launch
Test, go live and hand over.
05
Grow
Measure results and keep improving.
Tools we use
We build, design and market with
Canva
Adobe Creative Cloud
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
We also help you integrate with
QuickBooks
Salesforce
and other tools your team already uses.
Frequently asked questions
What is brand identity?
Brand identity is the visual system that makes your business recognizable: the logo, colors, typography and the way they are used together. It gives everything from your website to an invoice a consistent look.
What are brand guidelines and do I need them?
Brand guidelines are a document that explains how to use your logo, colors and type correctly. If more than one person creates content for your business, guidelines help everything stay consistent and save time on every new piece.
Can you refresh an identity we already have?
Yes. We review what you have, keep what is working and update what is not, so customers still recognize you. If the business has changed a lot, a fuller rebrand may make more sense, and we will tell you which fits.