Over the past several years, we’ve worked with the home improvement company to provide marketing and website solutions, including the implementation of their eCommerce website. The marketing tactics that work for any business depend on a variety of factors, including the desired goals, trends in how users behave online, and nuances in the client’s industry. There’s no such thing as a “one size fits all” marketing solution, and the home improvement company’s goals have evolved alongside the growth of their business. They also work in an industry that is very seasonal. To meet the goals they set year after year, the company has required marketing solutions tailored to different needs at different times.